Pastel Protein

Cake with benefits

For moms sneaking a sultry snack, athletes dripping post-workout, or anyone who wants dessert without the “I’ll start Monday” guilt.

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Cake with benefits

For moms sneaking a sultry snack, athletes dripping post-workout, or anyone who wants dessert without the “I’ll start Monday” guilt.

Shop Now

Naughtier than competitors

Wheat protein, egg and milk proteins, tagatose sweetener, no artificial dyes.

Macros that wink

~25g protein, ~35g carbs, ~14g fat, ~10g total sugar (8g added).

Quick & Steamy

Microwave and get naughty with flavor, no baking tease required.

Our Story

A Sweet Betrayal Turned Naughty Triumph

Our Story

A Sweet Betrayal Turned Naughty Triumph

A few years ago, I was deep in my fitness journey and convinced I had finally cracked the code. I was making protein mug cakes every day with Holmes Nutrition's Double Chocolate Chip Brownie whey protein, which promised 22 grams of protein and only 3 grams of sugar a scoop. My kids were eating it too. Life felt pretty dialed in.Then the scale stopped moving.

On a gut feeling, in August 2024 I sent that powder to an independent lab, and the results were not... On a gut feeling, in August 2024 I sent that powder to an independent lab, and the results were not pretty: 1.43 grams of protein and 17.7 grams of sugar per scoop. I had been eating glorified brownie mix and calling it clean eating. I was furious in the way only a slightly unhinged fitness dad can appreciate. Seven months later, other customers' lab tests went viral and Holmes pulled its protein powders. See the lab report. Read more

Brownie Points Mug Cake

$49.99 per 15 servings

★★★★★(5.0)

Craving something rich, fudgy, and warm without the mess, the guilt, or the “did I just eat half a pan?”... Craving something rich, fudgy, and warm without the mess, the guilt, or the “did I just eat half a pan?” regret? Meet your new go-to chocolate fix: a gooey, brownie-style mug cake packed with 25g of protein per serving and ready in about 90 seconds. Just add water, microwave, and you’re moments away from a warm, fudgy dessert that actually brings something to the table. It’s dessert with benefits, because this brownie doesn’t just taste good. It works out. Read More

Craving something rich, fudgy, and warm without the mess, the guilt, or... Craving something rich, fudgy, and warm without the mess, the guilt, or the “did I just eat half a pan?” regret? Meet your new go-to chocolate fix: a gooey, brownie-style mug cake packed with 25g of protein per serving and ready in about 90 seconds. Just add water, microwave, and you’re moments away from a warm, fudgy dessert that actually brings something to the table. It’s dessert with benefits, because this brownie doesn’t just taste good. It works out. Read More

Single purchase

Cinna-Buns Mug Cake

$49.99 per 15 servings

★★★★★(5.0)

This isn’t your average mug cake. It’s a cozy swirl of soft vanilla cake and melty cinnamon chips that tastes... This isn’t your average mug cake. It’s a cozy swirl of soft vanilla cake and melty cinnamon chips that tastes like your favorite bakery treat, without the sticky fingers, sugar crash, or oven drama. With 24g of protein per serving and ready in about 90 seconds, Cinna-Buns is made for snack time, chill time, dessert time, or those “I need something warm and cinnamon-y right now” moments. No dough. No drama. Just everything nice in one delicious mug. Read More

This isn’t your average mug cake. It’s a cozy swirl of soft... This isn’t your average mug cake. It’s a cozy swirl of soft vanilla cake and melty cinnamon chips that tastes like your favorite bakery treat, without the sticky fingers, sugar crash, or oven drama. With 24g of protein per serving and ready in about 90 seconds, Cinna-Buns is made for snack time, chill time, dessert time, or those “I need something warm and cinnamon-y right now” moments. No dough. No drama. Just everything nice in one delicious mug. Read More

Single purchase

For Moms

Your Sultry Snack Escape

Meet your new high-protein ritual. Whether you’re juggling mom life, chasing gains, or just craving something indulgent and effortless, our mug cakes bring the pleasure without the penalty. Ready in 90 seconds, unapologetically delicious, and made to match your grind.

No guilt. All thrill. Protein Never Tasted So Naughty.

For moms and kids

Explore Flavors

Ingredients & Nutrition

Fuel That’s a Total Turn-On

Wheat, Egg & Milk Protein

Premium protein for recovery and energy.

Tagatose Sweetener

A rare sugar with about 1.5 kcal per gram and a very low glycemic impact.

No Food Dyes

Real flavors, no artificial nonsense

Killer Macros

24-25g protein, ~35g carbs, ~14g fat - sexier than competitors

For Fitness Lovers

For Sweaty Gains & Sweet Wins

Craving a dessert that fuels your grind without derailing your goals? PASTEL Protein is your steamy sidekick for fitness and everyday indulgence. Our Brownie Points and Cinna-Buns mug cakes pack 24 to 25g protein, 10g total sugar, and no artificial dyes, ready in just 90 seconds. Born from a betrayal by fake “protein” powders, we crafted a dessert replacement that’s as honest as your hustle and as tempting as a post-workout glow.

FOR POWER & PLEASURE

Muscle-Making Macros

24 to 25g protein per cake supports recovery and lean muscle, perfect for post-squat snacks or weight-loss plans.

Sweetness, Kept Honest

10g total sugar per serving, 8g of it added, sweetened with tagatose. A real dessert, with the sugar out in the open.

Real & Mean

Wheat protein, egg and milk proteins, and no artificial dyes. We sent a competitor’s powder to a lab before we made ours, so we know why labels matter.

90-Second Pay Off

Microwave and indulge - no baking, no guilt. Fits your busy gym life or late-night cravings.

Muscle-Making Macros

24 to 25g protein per cake supports recovery and lean muscle, perfect for post-squat snacks or weight-loss plans.

Sweetness, Kept Honest

10g total sugar per serving, 8g of it added, sweetened with tagatose. A real dessert, with the sugar out in the open.

Real & Mean

Wheat protein, egg and milk proteins, and no artificial dyes. We sent a competitor’s powder to a lab before we made ours, so we know why labels matter.

90-Second Pay Off

Microwave and indulge - no baking, no guilt. Fits your busy gym life or late-night cravings.

Ingredients & Nutrition

Why We’re Better Than Competitors

Feature		Other Brands
Protein Content	24 to 25g per cake	Check the label
Ingredients	Wheat protein, egg and milk proteins, no artificial dyes.	Artificial flavors, fillers, and questionable sweeteners
Prep Time	90 Seconds: Microwave and melt - No mixing bowls. No frosting fails.	Long recipes, messy bowls, or dry pre-mix kits
Audience	For Everyone: Kid-safe for families, high-protein for gym studs and queens, delicious for all	Often niche, bland, or packed with allergens

Recipe

How To Make Your Protein Mug Cake

Scoop it

Add one serving of protein mix into a wide microwave-safe mug.

Pour it

Mix in 4 tablespoons of water. Stir until smooth.

Heat it

Microwave on high for
 90 seconds.

Cool it

Let it sit for 30 seconds (it’s hot!)

Love it

Grab a spoon and enjoy your gooey, protein-packed treat.

Scoop it

Add one serving of protein mix into a wide microwave-safe mug.

Pour it

Mix in 4 tablespoons of water. Stir until smooth.

Heat it

Microwave on high for
 90 seconds.

Cool it

Let it sit for 30 seconds (it’s hot!)

Love it

Grab a spoon and enjoy your gooey, protein-packed treat.

Ingredients & Nutrition

WE SWEETEN WITH TAGATOSE! SWEETNESS THAT SEDUCES.

Tagatose is a rare sugar made from lactose (milk sugar). It tastes about 90% as sweet as table sugar with about 1.5 kcal per gram instead of 4, and has a very low glycemic impact. The part your body does not absorb is fermented in the gut, where it acts as a prebiotic. FDA has recognized it as GRAS (Generally Recognized as Safe) since 2001. Each PASTEL Protein serving has 10g total sugar, 8g of it added.

Low-Glycemic

No sugar spikes, just a slow, sexy burn of energy

Prebiotic Sweetener

The tagatose your body does not absorb is fermented in the gut, where it acts as a prebiotic.

TASTE THAT SEDUCES

All the rich sugar flavor - none of the regret.

No Artificial Dyes

No artificial dyes, ever. Just real flavor and real protein, with every ingredient on the bag.

Low-Glycemic

No sugar spikes, just a slow, sexy burn of energy

Prebiotic Sweetener

The tagatose your body does not absorb is fermented in the gut, where it acts as a prebiotic.

TASTE THAT SEDUCES

All the rich sugar flavor - none of the regret.

No Artificial Dyes

No artificial dyes, ever. Just real flavor and real protein, with every ingredient on the bag.

Bite Into Better

About Us

Why Choose PASTEL

For All

Kid-safe for families, high-protein for gym beasts, delicious for everyone

Beats Competitors

More protein, less sugar, cleaner ingredients

Lightning Fast

90 Seconds to dessert ecstasy

Edgy & Cheeky

Graffiti-style swagger with a flirty smirk

Guilt-Free

Macros and ingredients that keep it hot but wholesome

Sweeten the Deal

Cake with benefits